A New Product Launch for KEMEdia in 2012. Our strike against "The YouTube Syndrome"

As 2012 dawns I reflect back on 30 years in the production business. My, how business has changed!

In terms of gear and equipment alone the changes and advances in quality have been stupefying. I think back to my first production. It was a wedding shot with an RCA single tube camera that really only gave colour in daylight. I shot all kinds of footage and had to edit it on a VHS tape at the EP speed. It was ugly but it was 1983 and video technology was expensive and relatively new. Now I have HD cameras with 3 image sensors, HD Multi camera live production equipment, 3 high end editing suites, DVD/CD duplication with printing and a video lab to transfer all kinds of old formats to new ones. In contrast to that first production what we offer now is as good as it gets. But we came up the hard way.

The internet has been hard on many traditional businesses while opening hundreds of new avenues for different business models. Record stores, printing businesses, photo stores, sound studios and video production houses, amongst others, have seen their business models get trashed completely or change dramatically with the convergence of all things to the internet.

In the last 5 years I have watched as my own studio has suffered from the "YouTube Syndrome". YouTube is ubiquitous with literally millions of people uploading all kinds of crap every day. While it is all fun, amusing and easy to consume, it has also served to water down production values considerably and therefore expectations as well. Companies I used to shoot and edit for now shoot and edit for themselves at a considerable compromise in quality and professionalism in the finished product. The attitude now seems to be "it's good enough. Put it on the net!"

 This thinking has really taken a swipe at my business and that of all of the other production companies I know. Business is hard because of the YouTube Syndrome. It is compounded by smart computers with smart software and the Do It Yourself mentality.

Don't get me wrong, it's all fun and exciting and neat to play with but I would say that 99% of the media being uploaded to the web each day has no semblance of production values or good storytelling.

Any kid with a hot Mac and some software can become a sound engineer or video producer. HD cameras can be had cheap. Consumer cameras give a nice image compared to older models but they are NOT THE SAME as professional cameras or gear. And the knowledge to properly use this gear is not prevalent.

If your band gets recorded in the garage of someone's house and the person recording you is cutting their teeth on the recording of your music, then you have virtually wasted any money you paid and your time. Sound recording is a science best left to those that have been blessed with a gift. I would hazard a guess that out of every 100 backyard sound engineers or video producers out there you would be lucky to get one who is actually any good. But I suppose everyone has to start somewhere.

In 1983 I was that kid playing at video producer. I learned my production values and standards the hard way, with cranky gear, low budgets and a thirst for progress. I started with a table top VCR and a crappy camera. Now, I have learned how to tell stories properly. I pursue quality at every turn and I have a very nice facility with a sound stage, sound room, green screen and some really, really neat gear.

It comes down to this. If you want something professionally done then you should hire a professional.

Professional production houses know how to build films. They know how to tell the story of a product or service. They know how to shoot with a storyboard and with editing in mind. They use lights, tripods and professional microphones that improve a video dramatically.
Doing it yourself may save you some money in the short run but in the long term a well constructed film will be your best business card moving forward. It will also have more lasting value because it is well crafted. With media, the do it yourself mentality is truly a false economy in business.

And so, here I am in January of 2012. I am launching a new video product that is internet based. It offers high quality, professionally acted, shot and edited pieces for anyone who has a website and who wants video or audio on their home page. (Which in truth, should be everybody!) And it does all of this at a price nobody can refuse.

In 1983 it would be me uploading stuff to YouTube if it existed. Today I am launching a really neat product, for a very cool price that offers high value to the buyer. It is my shot across the bow of mediocrity. Hopefully it will help push the pendulum back towards the professionals.

Thanks for reading my rant. If you want to see our new product you can go to:

www.30secondpitch.ca

Here is the Home Page film.

You can receive notice of new blog instalments automatically. Please subscribe to the Blog by "Joining this site" and becoming a member.

Mike Reid can be heard approximately once a month on the Dave Fisher Show, weekends on CJAD 800 in Montreal. Mike and Dave talk about technology and new directions during these ten minute spots.

Pros and Cons of Hard Copies (DVD's) vs. Downloads or Streaming Media or "Why DVD's will be here for awhile" (but not as long as some people think.)

Pros and Cons of Hard Copies (DVD's) vs. Downloads or Streaming Media or "Why DVD's will be here for awhile" (but not as long as some people think.)

Our generation likes to have the media in our hands but the download generation doesn't seem to mind having it as a file. But here a few reasons why DVD"s will be around for awhile.

1-For downloads you absolutely need hi speed Internet. Dial-up users need not apply. As fibre optic networks develop this will be less of an issue. One point each. 
Score DVD 1 - Download 1

2-With downloads you only get the movie. No director's cuts, special features, commentaries, sub titles or languages. So if you are a real student of film you will miss out on some neat stuff. Liner notes and printed content will only be with the DVD hard copy. One point for DVD's.
Score DVD 2 - Download 1

3-While both downloads and DVD's are compressed downloaded or streamed movies are more compressed. This means the quality is not as good as DVD, particularly BluRay. 
Another point for DVD's.
Score DVD 3 - Download 1

4-Download rentals are only for 24 hours. But you don't have to get into your car to return them and there are no late fees. One point for each. 
Score DVD 4 - Download 2

5-Availability - In most cases, Downloads are only available on average 30 days after the DVD release. So if you really want to be the first in your neighbourhood to see the latest Blockbuster you will have to rent or buy the DVD. One point DVD.
Score DVD 5 - Download 2

6-Can you imagine movie night with the family sitting around your computer? I can't, but the next generation of screens will be Smart TV's and stream ready. So services like Netflix will prosper. (God help us all if the internet goes down.) Another point for DVD's.
Score DVD 5 - Download 3

7-Selection - currently you will only find about 20 to 30% of what's available ready for download or streaming. This number will only go up but for now selection is limited. 
Point DVD.

Final Score DVD 6 - Download 3

So, aside from the download convenience factor, DVD's still have a considerable edge..

Thanks for reading! Don't hesitate to send me feedback and comments.

You can receive notice of new blog instalments automatically. Please subscribe to the Blog by "Joining this site" and becoming a member.

Mike Reid can be heard approximately once a month on the Dave Fisher Show, weekends on CJAD 800 in Montreal. Mike and Dave talk about technology and new directions during these ten minute spots.

Cable or Satellite, what's the scoop?

In this convergent world we live in there is still debate as to whether Cable TV or Satellite TV is the best way to go. Both have their advantages and drawbacks. Let's take a look at some background.

Cable was a godsend for TV viewers when it came out. For the first time TV was available in a crystal clear form. Gone were the vagaries of the rabbit ears or the rooftop antennae with or without a rotor. Your TV signal was delivered to you through a wire and in most cases you had more variety in channel selection and were not dependant on good weather for clear reception. The big drawback was the monthly fee. Over the antenna everything was free. Cable became fee for service. You essentially had to pay for better quality and selection. Today with fibre optics, cable offers full HD and Surround Sound with fantastic signal reliability. In many cases, users can now have their internet connection and telephone service through their cable company as well. This allows for substantial monthly savings because of bundled services.

As television grew, everyone wanted bigger, more, better. Satellite came about and offered the bandwidth to enable hundreds of channels in exceptional clarity plus the ability to watch feeds from other time zones. So, if you missed your favourite show for any reason, you could pick it up on another feed in a later time zone. Problem solved. Huge choice with access to network shows, specialty channels and Pay TV drove market share in satellite services to large numbers. Drawbacks include high monthly fees and rain fade, that is, compromised signal when the dish can't "see" the satellite because of environmental conditions.

An additional drawback is that internet connection is not generally a satellite offered service.

So what do you choose?

In my case we have a hybrid system. Satellite for mainstream TV and specialty channels and cable as a local channel back up with our high speed internet bundled in. Having both is definitely much more expensive but in our house both TV and internet are valued highly so we pay the price.

For retired people or others who are on a budget, cable would seem to be the answer. It offers great signal integrity, internet, telephone ability and a wide variety of television channels.

If you can put up with the occasional signal outage due to heavy weather, then satellite offers the optimum choice for your viewing. It will all depend on your consumer habits and the frequency and time allotted in your lifestyle for viewing TV.

At the risk of adding more mud to the situation let me say a word or two about PVR's or Personal Video Recorders which are available on both cable and satellite networks. These are devices which are akin to your old VHS recorders but without tape. They are essentially Hard Drive recorders that let you tap in to your cable or satellite feed and record and time shift record the shows you would like to see for later viewing. There are even ones that will let you program weeks in advance and tape two programs at the same time you are watching another one.

It all boils down to how much of a TVaholic you are.

Newer to the media picture are the TV and Film services like Net Flix. These are monthly fee view on demand services that allow you to watch a substantial selection of recent movies and whole seasons of TV Shows anytime you want. While very affordable you need a fast internet connection and a device to stream through like a Sony Playstation, a computer or a smart TV. In addition you must realize that not every show or movie is offered. These services are great for people who like movies and some television programs but who are also on a severe budget.

For years I have been urging my customers and radio show listeners to think about convergence. That is to say that, sooner rather than later your whole media world and your household will be centred on your computer and/or your internet connection. You will be able to turn on your lights, change your thermostat, program your TV, start the oven etc. all remotely using WiFi or cellular connections and the internet.

With that in mind, my money is on cable to end up on top. Reliability as your internet provider is the key here. In this Wi-Fi on demand world that is increasingly converging towards the internet as the conduit for all things, cables inherent speed and reliability will ensure its primacy. Couple that with the bundling of all services and I think it will offer you the best bang for your buck, as long as you are not looking for that show you missed on a west coast feed. But then again you can always wait a day and watch it online.

As always your comments are welcome. Drop me an email or comment here.

You can receive notice of new instalments automatically. Please subscribe to the Blog by "Joining this site" and becoming a member.

Mike Reid can be heard approximately once a month on the Dave Fisher Show, weekends on CJAD 800 in Montreal. Mike and Dave talk about technology and new directions during these ten minute spots.