Dealing with electronics salesmen

Hi folks. Welcome to another KEMEdia Moment. 

I’ve been at video and audio production for a long time and I’ve purchased a lot of electronics and computers over the years. I learned a few lessons along the way in dealing with sales staff. I have to admit though, I was one of them in another lifetime. So I have some inside information on what makes them tick and how big box stores operate, so stick around.

Buying electronics or computers can be a daunting task. There are dozens of brand names with even more models, a great variety of pricing and options.

Plus, everybody says they have the best price and that they will match or better a price on any competitors price.

It can be a crock! Dealer A has a set you like for $499.00.

Dealer B has one that is equipped with the same specs but there are slight cosmetic differences. He’s selling it for $ 50  less. You kind of like the colour of the frame on Dealer A’s set so you go to a salesman there and say “Dealer B has the same model for 50 bucks less will you match the price?”

He asks you the model number. Let’s say it’s a Widget 5000 LCD3. Imagine your surprise when he tells you it is not the same model. His model number is 5000LCD3X. It’s a game the manufactures play with their retailers so that they don’t have to cut profits and match prices.

Here is another scenario. The retailer advertises a blow out sale on a DVD player. There are limited quantities so you rush right over. There is only one left and it is practically bolted to the display shelf. He’s not able to sell you the demo model because chances are they will get more stock but while you are here I have an even better model with more features and it only costs 50 bucks more. It's the famous “Bait and Switch” routine. Almost all retailers do it and you don’t have to fall for it. In the final analysis, if you really want the demo model they have to sell it to you.

Finding a good salesman who you can trust can be frustrating. Generally, I find the big box stores staffed with young students who have had a smattering of training and are keen but are not the best at finding what is really best for you. It’s not their fault really. They probably have bosses that are giving them quotas on product and pressuring them all of the time to sell the extended warranties. Why? Because these companies make a lot of money on warranties and salesmen and managers often have bonuses tied to warranty sale performance. Whether or not you buy an extended warranty is really up to you. We’ll cover them in an upcoming blog.

Most towns have a boutique type audio/video/computer store. I find that the staff in these stores are generally older, more experienced and have many years in electronic  sales. Don’t get me wrong. They still are out to make money. Profit is not a 4 letter word. But by virtue of their experience they are better advisors. They generally listen to your needs more and try to fit you with the correct purchase. The big drawback is less selection. I find large selections add to the mud in your brain anyways.

These purchases are generally hefty price tickets. You should take your time. Find a store and a salesman you like and support them. Your continued support will be appreciated and it will pay dividends if you ever need after sales service or something extra in the way of accessories.

We’ll deal with buying specific items in future webisodes. So stay tuned for more KEMEdia Moments.

Thanks for reading. 

Don’t forget, if you have something to say or a question to ask you can e-mail me at info@keme.qc.ca and check out our website at www.keme.qc.ca

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Mike Reid can be heard approximately once a month on the Dave Fisher Show, weekends on CJAD 800 in Montreal. Mike and Dave talk about technology and new directions during these ten minute spots.